What Working With SCALE Looks Like

The SCALE Acquisition System gives architecture and design firms a consistent way to attract new project opportunities without depending entirely on referrals.

We research the market, decide who you should target, build the campaigns, create the qualification process and organise every enquiry inside one CRM. Your team receives a working system for generating and nurturing opportunities while we continue improving it each week.

Research & Positioning

Decide What We Are Taking to Market

Before creating advertisements, we need to understand what your firm does well, who is most likely to value it and which service we want to promote.

1. Review your services, past projects and existing marketing to understand what we have to work with.
2. Sit with you and extract the knowledge, experience and thinking that make your firm valuable.
3. Research your market, competitors and potential clients.
4. Identify the strongest one or two client profiles for your firm.
5. Choose the service, project type and location to promote together.
6. Define what makes an enquiry relevant to your firm.
7. Turn the research into clear positioning and a central campaign idea.

Campaign & System Build

Build Everything Required to Generate Enquiries

Once the direction is clear, we turn it into a complete acquisition system. Your team does not need to coordinate separate writers, designers, advertisers and software providers.

1. Write the advertising copy and headlines.
2. Develop the campaign angles and creative direction.
3. Write video scripts when they are required.
4. Design the static advertisements.
5. Turn the raw video footage supplied by your team into finished campaign assets.
6. Create the lead qualification form.
7. Build the advertising campaigns.
8. Set up the audiences, locations and budget based on the agreed direction.
9. Build the CRM pipeline and lead stages.
10. Connect the forms, campaigns, notifications and automations.

Launch & Opportunity Generation

Take the Campaign to Market

The campaign goes live and starts bringing enquiries into the CRM. We then use real market responses to understand what is attracting the right people and what needs to change.

1. Launch the campaign in the agreed locations.
2. Capture every enquiry and qualification response.
3. Organise new leads inside the CRM.
4. Review which enquiries match the agreed criteria.
5. Monitor campaign performance and lead quality.
6. Test new messages, creatives and audiences.
7. Improve the campaign using the results.
8. Recommend and apply budget increases when the campaign is ready to scale.
9. Adapt the service, location or audience when you want to enter a different market.